M A R K E T R E S E A R C H
PROPOSAL
Thank you for considering Bird Marketing for Acme Corporation‘s digital transformation. Our deep dive into your unique needs has tailored our approach, leveraging our Creative, Technical and Marketing divisions to not only meet but exceed Acme Corporation‘s objectives. We’re committed to delivering impactful, results-oriented strategies to amplify your online presence and market impact.
2024
Although this project primarily focuses on the development of Acme Corporation‘s online presence, Bird Marketing has three distinct divisions that enable us to offer our clients best-in-class marketing solutions to help reach their business goals…
Creative Services
Bird Marketing unifies and enhances your brand across all channels, from web design to creative content for social media, branding, and sales collateral.
Technical Services
Bird Marketing specializes in custom web development and ongoing support, delivering personalized solutions that elevate client sales and optimize operational efficiency.
Marketing Services
Bird Marketing’s impactful campaigns drive growth, improve engagement, and secure higher ROI, supported by our deep expertise in marketing strategies.
Example Keywords
| Keyword | Volume |
|---|---|
| chiller | 1,600 |
| water chiller | 1,000 |
| chiller unit | 390 |
| glycol chiller | 320 |
| chiller hire | 210 |
| air cooled chiller | 210 |
| hire a chiller | 210 |
| water cooled chiller | 170 |
| industrial chiller | 170 |
| water cooled water chiller | 170 |
| Keyword | Volume |
|---|---|
| chiller | 1,600 |
| water chiller | 1,000 |
| chiller unit | 390 |
| glycol chiller | 320 |
| chiller hire | 210 |
| air cooled chiller | 210 |
| hire a chiller | 210 |
| water cooled chiller | 170 |
| industrial chiller | 170 |
| water-cooled water chiller | 170 |
| Keyword | Volume |
|---|---|
| chiller | 1,600 |
| water chiller | 1,000 |
| chiller unit | 390 |
| glycol chiller | 320 |
| chiller hire | 210 |
| air cooled chiller | 210 |
| hire a chiller | 210 |
| water cooled chiller | 170 |
| industrial chiller | 170 |
| water-cooled water chiller | 170 |
Target Location
Visitor Flow & ROI
It’s essential to know whether your campaign is likely to be profitable or not. We have collated some industry data to help visualise the estimated return on your spend with us.
Click Through Rate & Conversion Rate
P R O J E C T D E T A I L S
Technical Solutions
Website Design & Build
We propose to completely design the website using the latest design techniques and functionality. The website will be professionally crafted from the ground up and then passed over to our technical team to implement the code and functionality to industry best practices.
Ongoing Hosting
Once the website is completed it will be hosted on our enterprise grade high end servers on OVH complete with 10GB SSD Storage, 500GB Bandwidth, Daily Backups, 2 x Firewall Security, 100% Renewable Energy, SSL Certificate, ISO27001 & PCI DSS 3.0 Compliant.
Ongoing Support
We also propose to handle all of the ongoing maintenance of the website including installing updates, keeping it secure and supporting you and your staff when adding and editing content or new features.
Marketing Solutions
SEO Campaign
Using our tried and tested SEO strategies we propose to research your industry, implement a solid on page and technical SEO strategy and continually optimise your off-page SEO presence through outreach and backlinking. Investing long term in SEO is a solid way to build your digital assets.
PPC Campaign
We propose to use Pay Per Click advertising to deliver results quickly. We will research the industry keywords, structure the campaign, write compelling text ads, design high converting display ads and integrate shopping feeds. Everything down to the final conversion is tracked, making ROI easily measured.
Social Campaign
We propose to utilise the most popular social media channels to reach out to a tailored target market for your brand. By posting fresh industry specific content or by utilising the paid promotion methods available, social is extremely effective in driving new business.
Web Design Service
We have the most well thought out web design process possible. This is the culmination of years of experience in the industry, honing our service to be the best of the best.
01. Planning & Setup
- Project kick off and analysis
- Scheduling required days in calendar
- Setup of project on internal systems
- Account setup on development server
- Installation of site software (Wordpress, Magento)
02. Initial Design
- Creation of wireframe & site layout
- Development of styles and CSS
- Site structure and menu creation
- Implementation of branding (fonts, styles, logos)
- Header & slider design
- Homepage body design
- Footer design
- Client review and approval
03. Page Design
- Creation of subpages
- Layout design & implementation
- Content writing and placement
- Digital asset and image placement
- Client review and approval
04. Functionality
- Implementation of additional functionality
- Contact form and bespoke form implementation
- Compliance testing (GDPR, EU Cookie Law)
- Cross browser compatibility checks (Safari, Firefox, Chrome)
- Device compatibility (Desktop, Tablet, Mobile)
- Internal review and final checks.
- Client review and approval
05. Seo Preparation
- Ensure each page has H1, H2, H3 code implemented
- Ensure each page has Title tag implemented
- Ensure each page has friendly URLs
- Check for duplicate content
- Website speed performance review
- Image optimisation
- Design convertibility review
06. Tracking
- Set up Google Analytics
- Set up Google Search Console
- Integrate Analytics and Search Console
- Set up Google Tag Manager (phonecall, form, email and purchase tracking)
- Generate and submit sitemap
07. Launch
- Final client sign off
- Contact form check
- Broken link check
- Caching installation
- 301 redirects of old URLs
- Payment gateway testing
- Configure domain names and DNS
- Launch website
08. Hosting
- 10GB SSD Storage
- 500GB Bandwidth
- Daily Backups
- 2 x Firewall Security
- 100% Renewable Energy
- ISO27001 & PCI DSS 3.0 Compliant
- SSL Certificate
09. Support & Tracking
- 1 hour priority support
- Software training
- Troubleshooting issues
- Adding or editing content
- Ongoing security patches
- Ongoing software updates
- Domain and email management
Website Timeframes
Below we have illustrated what we feel is required to allow us to successfully implement all aspects of the project as outlined previously in this proposal.
* Timeframes can change and are fully dependent on when feedback is provided back to Bird.
SEO Service
We pride ourselves on offering the most comprehensive SEO strategies in the industry. Below is a condensed version of what work will be completed for you during the campaign.
01. Initial Review & Setup
- Project kick off and analysis
- Index-ability review
- Set up Google Analytics
- Set up Google Search Console
- Set up Google Tag Manager (Conversion Tracking)
- Generate and submit sitemap
- Create robots.txt file
02. Industry Research
- Competitor research
- Keyword research
- Location based research
- Mind map of site structure
- Google Trends research
- Research walkthrough with client
- Content roadmap creation
03. Site Structuring
- Installing site software for URL optimisation
- URL structure mapping
- Implementing URL changes
- 301 redirection
- Broken link checker
- Add landing pages & keywords to tracking software
04. Technical Seo
- Fixing crawl errors on Google Search Console
- Fix canonicalisation errors
- Fix 404 errors
- Server performance optimisation
- Page speed optimisation
- SSL certificate check & installation
- Favicon implementation
- Schema & microdata implementation
05. On Page Seo
- Content writing & landing page creation
- Meta tag optimisation
- Image optimisation
- H1, H2, H3, H4, H5 optimisation
- Opengraph & Twitter card implementation
- Internal & external linking
- Blog installation & ongoing blogging
06. Conversion Design
- Prominent contact details
- Prominent call to actions
- Testimonials, case studies, client logos, accreditations present
- Design consistency check (buttons, borders, gradients, spacing)
- Desktop, tablet and mobile compatibility
- Contact details easily visible
- Visual promotion of perks
07. Local Seo
- Google My Business creation
- Google My Business optimisation
- Review & search existing directories
- Directory citation building (yell, yelp, centralindex)
- Cleanup of inconsistent directories
08. Backlink Aquisition
- Identifying existing unlinked articles
- Contacting current relationships (suppliers, customers, associations)
- Cherry picking competitors best backlinks
- Outreach to industry relevant websites
- Writing high quality guest posts
- National and global press releases
09. Reporting
- Ongoing keyword rank tracking
- Domain authority tracking
- Backlink monitoring
- On page optimisation monitoring
- Breakdown of all works completed
- Ongoing consultation
- Dedicated Account Manager
SEO 6 Month Plan
After doing our market research we are able to present a plan for the first 6 months of SEO and what that should include.
Month 1
- Initial Review & Setup
- Industry Research
- Site Structuring
- Report
Month 2
- Technical Seo
- On Page Seo
- Report
Month 3
- On Page Seo
- Conversion Design
- Report
Month 4
- On Page Seo
- Local Seo
- Backlink Aquisition
- Report
Month 5
- On Page Seo
- Local Seo
- Backlink Aquisition
- Report
Month 6+
- On Page Seo
- Local Seo
- Backlink Aquisition
- Report
SEO Client Dashboard
Nothing we do is kept behind closed doors. With our SEO dashboard you can see everything that goes on in your campaign. You will have unrestricted 24/7 access to your dashboard at seo.bird.co.uk.
Keyword Rankings
One of the most important factors with any SEO campaign is seeing an overview of where you rank. This can be done with ease with the SEO Dashboard.
Website SEO Score
On the SEO Dashboard you will be able to see your website SEO score, how it’s progressing, the outstanding checklists and the completed checklists.
Key SEO Metrics
Website traffic, backlinks, social engagement, speed scores, competitor’s scores and many many more key metrics can be analysed on the SEO Dashboard.
PPC Service
We pride ourselves on offering the most comprehensive PPC strategies in the industry. Below is a condensed version of what work will be completed for you during the campaign.
01. Initial Review & Setup
- Brainstorm session and project handover
- Current account review
- Set up Google Analytics
- Set up Google Search Console
- Set up Google Tag Manager
02. Industry Research
- Competitor research
- Keyword research
- Location based research
- Mind map of campaign structure
- Google Trends research
- Research walkthrough with client
03. Account Setup
- Creation of Adwords Account
- Structuring and setup of Campaigns
- Structuring and setup of Ad Groups / Ads
- Initial and ongoing creation of new landing pages
04. Search Network
- Researching optimal Ad texts
- Setting up multiple Ads for split testing
- Adding researched keywords
- Adding researched negative keywords
- Adding Ad Extensions: Call-out, Sitelink, Location etc.
05. Shopping Feed
- Installation of Shopping Feed plugin
- Setting up Merchant Centre
- Integration of Merchant Centre / Adwords
- Grouping Products into price bands / categories
- Optimise bidding strategy for product groups
- Extensive negative keyword research and implementation
06. Display Network
- Researching relevant networks
- Researching contextual placement
- Designing graphics
- Split testing graphics
- Building audiences
- Retargeting ads
07. Tracking
- Phone call tracking and attribution
- Email and contact form tracking and attribution
- Purchase tracking and attribution
- Enhanced Ecommerce tracking and attribution
08. Additional Optimisations
- Assessing various key metrics: Qual Score, CTR, Impressions etc
- Assessing conversions
- Assessing / Adding new searched terms
- Removal of underperforming components
- Budget tracking and allocation
09. Reporting
- Access to Adwords account
- Monthly walkthrough of key metrics
- Online summary dashboard to see important metrics
- Ongoing consultation for new keywords/ideas
Social Media Service
Our social service covers all aspects of Social Media and Social Networking. We have both the technical and creative skill sets in house needed for a successful campaign to drive more awareness and ultimately more business growth.
01. Initial Review & Setup
- Brainstorm session and project handover
- Current account review
- Set up Google Analytics
- Set up Google Tag Manager
02. Industry Research
- Competitor research
- Hashtag research
- Target market research
- Analysis of current following
- Branding and content review
- Research walkthrough with client
03. Account Setup
- Creation / optimising of Facebook account
- Creation / optimising of Instagram account
- Creation / optimising of Linkedin account
- Creation / optimising of Pinterest account
- Creation / optimising of Twitter account
- Tracking pixel installation and configuration
04. Social Content
- Post planning and scheduling
- Posting every day for optimal exposure
- Building unique graphics for adverts
- Hashtag research and optimisation
- Posting on up to 5 channels
05. Social Ads
- Structuring campaign and ad types
- Boosting existing posts
- Tracking pixel retargeting
- Building unique graphics for adverts
- Building a tailored audience
- Ongoing optimisation of audiences
06. Influencer Outreach
- Research and compile database
- Outreaching to influencers
- Management of relationships
- Advanced tracking of referrals
- Designing promotional material
- Influencer performance reviews
07. Tracking
- Tracking pixel setup
- Audience tracking and optimisation
- Checkout funnel tracking
- Purchase and conversion attribution
- Channel breakdown tracking
08. Additional Services
- Social feed website integration
- Responding to direct messages from followers
- Setting up Open Graph on website
- Setting up Twitter Card on website
09. Reporting
- Monthly walkthrough of key metrics
- Access to Google Analytics dashboard for social
- Online summary dashboard to see important metrics
- Ongoing consultation for new content/ad ideas
Marketing Tools
To assist us in offering the optimal and efficient service we utilise the following third party tools.
Proprietary SEO Suite
On-Page Deep Analysis
Full Analytics Suite
Backlink & Competitor Analysis
CRO Analysis
User Interaction Analysis
Organic SEO Reporting
Seasonal Insights
Conversion Tracking
A B O U T B I R D M A R K E T I N G
Marketing Tools
To assist us in offering the optimal and efficient service we utilise the following third party tools.
Proprietary SEO Suite
On-Page Deep Analysis
Full Analytics Suite
Backlink & Competitor Analysis
CRO Analysis
User Interaction Analysis
Organic SEO Reporting
Seasonal Insights
Conversion Tracking
Y O U R I N V E S T M E N T
Website Setup
Below is the breakdown of the website and what pages and functionality is required. Content writing is optional. Prices are excluding VAT.
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Website Plan
Our website packages are billed on a monthly basis for a period of 24 months.
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* Subject to credit check.
Client Portal
Below we have given the website breakdown and what pages and functionality are required. ⁑Content is optional if you
want us to write the content for your pages. Prices are excluding VAT.
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I N I T I A L R E S E A R C H
Module Structure
As part of the initial consultation, we have created a mindmap for your development project. Each node represents a piece of functionality or a module. Please click the link below to see the full mind map.
View Mind Map
Branding
Below we have given the breakdown of our branding services. Prices are excluding VAT.
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Graphic Design
Below we have given the graphic design elements of the project. Prices are excluding VAT.
[TABLE]
Additional Services
We provide the following services in enhance the look of websites and also promotional material. This can include bespoke
functionality, animations and graphics.
Development Blocks
[TABLE]
Graphic Design
[TABLE]
Website Fees
Below we have itemised the ongoing fees for the website to be hosted and maintained. Prices are excluding VAT.
NAME
QTY
PRICE
TOTAL
WEBSITE HOSTING
➤ [DOMAIN]
➤ 10GB SSD Storage
➤ Daily Backups
➤ 2 x Firewall Security
➤ 100% Renewable Energy
➤ ISO27001 & PCI DSS 3.0 Compliant
➤ SSL Certificate
➤ [DOMAIN]
➤ 10GB SSD Storage
➤ Daily Backups
➤ 2 x Firewall Security
➤ 100% Renewable Energy
➤ ISO27001 & PCI DSS 3.0 Compliant
➤ SSL Certificate
1
£25.00
£25.00
WEBSITE SUPPORT / SECURITY
➤ [DOMAIN]
➤ 1 hour priority support
➤ Software training & troubleshooting
➤ Adding or editing content
➤ Ongoing security patches
➤ Ongoing software updates
➤ [DOMAIN]
➤ 1 hour priority support
➤ Software training & troubleshooting
➤ Adding or editing content
➤ Ongoing security patches
➤ Ongoing software updates
1
£75.00
£75.00
G SUITE EMAIL
➤ Business Gmail
➤ Custom Domain
➤ 30GB Cloud Storage
➤ Google Drive, Docs, Calendar - Sync to Mobile
➤ Enterprise Grade Security
➤ Business Gmail
➤ Custom Domain
➤ 30GB Cloud Storage
➤ Google Drive, Docs, Calendar - Sync to Mobile
➤ Enterprise Grade Security
1
£6.00
£6.00
Total: £106.00
Required SEO Investment
We always back our recommendations up with reliable data. As you can see below we have researched some key metrics to
determine how much investment is required to get the most reliable results on your SEO campaign.
SEO investment rating
Suggested plan: [suggested-plan]
This is our overall difficulty score given the metrics on the left. Using this, we can calculate how much investment is required to run the SEO campaign effectively.
This is how much competition there is for all researched keywords. This data is provided directly by Google using their Keyword Planner tool.
01. Competition rating
02. Req. Landing pages
This is the number of landing pages that require optimisation. This data is gathered during the initial research phase.
03. Current domain rank
This is provided by Ahrefs. It is one of the most accurate ways of measuring the current “SEO power” of your domain.
04. Avg. Competitor domain rank
This is provided by Ahrefs. We measure the top 3 competitors for your largest keyword and take the average for this metric.
05. Domain rank difference
This is the difference between your Domain Rank and the average of your top 3 competitors. This determines how far you have to go to have the same power.
Recommended SEO plan
Our SEO packages are based on a tiered pricing structure. All options are billed monthly with a minimum term of 6 months.
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